Los Angeles Watch Parties

With C11 Marketing and Club AmÉrica

Provide a Great Experience

Hosted at Tom’s Watch Bar at LA Live, we made five of Club América’s matches the centerpiece of the bar, with top billing on their gigantic screens to give América fans the best place to watch their team outside of the Azteca.

With Legends, Giveaways, and More

With ticket giveaways, mascot appearances, and even a former player dropping in, our venue takeover made América the talk of the town each night we were there with hundreds of fans attending.

To Build The Brand

The parties provided a strategic opportunity to not only engage current fans but also as a platform that both capitalized on the high visibility to convert casual observers into fans while also putting them on the same plane in LA as the Lakers, Clippers, and Kings.