Environmental Design

for the Copa America Centenario

With a Short Timeline

With only several months before the first match was scheduled to kickoff, we were part of a new team assembled for the planning and execution of this historic celebration of South American soccer in the U.S.

Design the Experience

With an interdisciplinary team of strategists, planners, designers, printers, and installers we managed a multi-million dollar budget to bring the tournament to life in hotels, fan activation areas, and stadiums in ten cities.

That Resonated With Fans.

The tournament’s flawless execution led to its status as the premier soccer event in the U.S. since the 1994 World Cup. Nearly 1.5 million fans attended, the tournament made over $50 million in profit, and it laid the groundwork for the 2026 World Cup bid.