Home Field Advantage

for the U.S. Soccer Federation

Create a Campaign

From concept and design through manufacturing and distribution, we led the initiative that provided custom-designed scarves to every fan at each home match of the final round of qualifying for the 2014 FIFA World Cup Brazil - over 125,000 scarves in total.

That Tells a Story

The scarves united the stadium in support of the team and contained meaningful phrases from the National Anthem in sequence; connecting the story of Word Cup Qualifying across the five host cities with undeniably American messages.

And Makes a Statement.

The arresting visual displays in each stadium became the signature of the 2014 qualifying campaign and the scarves are still brought to National Team matches by fans to this day.