Neighborhood Bars

for the Chicago Fire Football Club

Take Something Stale

The Chicago Fire’s Pub Program had become a checkbox marketing program that provided little value to fans, the Club, and the bars who participated. It needed a fresh look that centered on fan experience.

Then Reinvigorate It

We developed a program to reinvent how the Club could be active at bars to provide a fun experience for fans - win or lose - that also connected the bar experience to what the Club provides at Soldier Field for home matches.

To Drive Engagement And Revenue.

Turnout at viewing parties turned around instantly and the success of the reinvigorated program attracted a new title sponsor on a multi-year deal.